![]() ![]() ![]() ![]() We ended up with solid data, which we evaluated and prepared for this article. How often is font replacement (sIFR, etc.) used?.How many characters per line are common in body copy?.What is the average ratio of paragraph spacing to line height in body copy?.What is the average amount of spacing between paragraphs?.What is the average ratio between line height and line length in body copy?.What is the average ratio between line height and font size in body copy?.What is the average line height of body copy?.What is the average ratio between the font size of headlines and body copy?.How popular are serif and sans-serif typefaces in body copy and headlines?.Ultimately, we identified 13 general typographic problems and issues related to typographic design and tried to find answers to them through our research: We have also put together a spreadsheet of the study that displays the websites’ various values (for example, the ratio between the line height and line length). We’ve carefully analyzed their typography and style sheets and searched for similarities and differences. We’ve chosen popular newspapers, magazines and blogs as well as various typography-related websites. To find typographic design patterns that are common in modern Web design and to resolve some common typographic issues, we conducted extensive research on 50 popular websites on which typography matters more than usual (or at least should matter more than usual). Serif or sans-serif? Large or small font? Line height, spacing, font size and padding… The list goes on and on. Even with a relatively limited set of options in CSS, typography can vary tremendously using pure CSS syntax. ![]()
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